Learn It Friday

Things being learned…

Web It!

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Web It!

100+ Background and Business Card Templates

This bundle includes a set of 80 high-quality backgrounds and patterns, fully scalable and easy to edit, these badboys will make even the dullest-looking projects pop. Also included is a collection of 30 business card templates, to let you spread the word about yourself and your business. Get it now for over 90% off. See the previews

All your customer info in one place

Tact is a mobile app that brings together all the customer information you have from places like your email, calendar, and Salesforce and put it all into one place. It makes it a lot easier to keep your conversations straight when they’re happening across multiple platforms.

Quick weekly CSS podcasts

A to Z CSS is a weekly podcast that gives you great insight into various CSS elements, properties, and more. There are four episodes out so far, focusing on Display, Color, the Box Model, and the Auto value, each between four and seven minutes long (making them perfect for a quick break).

A daily dose of color

The Day’s Color offers up new color palettes on a regular basis, complete with the inspiration for each palette. Many of the palettes are inspired by music, though there are plenty of other inspiration sources, too. And you can download each an image of each palette, making them easy to use.

A behind-the-scenes peek at Bonsai Slice

The Visual Development of Bonsai Slice is a detailed look at how the visual style and look of the iOS app came to be, straight from the designer. It’s filled with pics and illustrations of how the design evolved throughout the process.

How many lines of code?

Millions of Lines of Code is a comparative graph that shows just how much code goes into various types of apps, from simple iPhone game apps to the space shuttle to the US Army Future Combat System to the healthcare.gov website. It’s filled with interesting comparisons, some of which may surprise you (like the fact that the Large Hadron Collider has a shorter code base than Facebook).

An updated guide to designing for the web

The Summer 2014 edition of the Web Design Field Manual offers up a ton of useful links to information for how to design for the web, including inspiration, the design process, design workflow, and much more. There’s even a toolbox section with some great resources for actually designing.

Take your privacy back

Reset the Net is a movement and one-day event to take back online privacy, slated for June 5, 2014. It offers up solutions for websites (like making sure you add SSL, HSTS, and PFS protection, plus running a splash screen on the event date), mobile apps (including SSL and cert pinning, as well as end-to-end encryption for some types of apps), and general web users.

Statistics free – http://www.weblogexpert.com/download.htm

Meeting Rooms http://www.opusmeetingrooms.com/

Meeting Rooms http://www.punchbowl.com/vendors/fl-florida/clearwater/c-venues

Start Up Nation – http://www.startupnation.com/

http://www.homebizresourcecenter.com/biz-opps.htm

https://www.google.com/#q=start+a+business+in+florida

1freehosting.com

http://who.is

http://wordpress.stackexchange.com/questions/40301/how-do-i-set-a-featured-image-thumbnail-by-image-url-when-using-wp-insert-post

 

He was also editor of the Ladies’ Home Journal for thirty years. You read that right… for THIRTY YEARS.

During those thirty years, he learned some important lessons about the type of content that people really want to read.

He reveals these lessons in his autobiography called “The Americanization of Edward Bok The Autobiography of a Dutch Boy Fifty Years After” (1921).

Bok’s Three Lessons on Choosing Content Marketing Topics

Here are 3 of his lessons:

1. Don’t write “down” to people.

Bok said, “…the average popular magazine of 1889 failed of large success because it wrote down to the public—a grievous mistake that so many editors have made and still make. No one wants to be told, either directly or indirectly, that he knows less than he does, or even that he knows as little as he does: every one is benefited by the opposite implication, and the public will always follow the leader who comprehends this bit of psychology. There is always a happy medium between shooting over the public’s head and shooting too far under it. And it is because of the latter aim that we find the modern popular magazine the worthless thing that, in so many instances, it is to-day.”

Think about the type of content you enjoy most.

  • Is it content that talks down to you and makes you feel like an idiot?
  • Or is it content that speaks to you as the intelligent person you are?

The kind of content I enjoy most is the kind that speaks to me as an equal, shares intriguing insights, orhelpful information.

It is information that make me feel better about myself or my situation.

It is not the kind that makes me feel stupid or hopeless.

You need to make sure that the topics you choose and the ways that you address these topics do the same.

Now let’s look at Bok’s next counter-intuitive suggestion.

2. Don’t give the public what they say they want.

That might sound like strange advice, but listen to why he advises this.

Bok said, “It is the rare editor who rightly gauges his public psychology. Perhaps that is why, in the enormous growth of the modern magazine, there have been produced so few successful editors. The average editor is obsessed with the idea of ‘giving the public what it wants,’ whereas, in fact, the public, while it knows what it wants when it sees it, cannot clearly express its wants, and never wants the thing that it does ask for, although it thinks it does at the time. But woe to the editor and his periodical if he heeds that siren voice!”

This reminds me a lot of what Steve Jobs said, “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

When I write blog posts, I never just write about topics people are wanting.

I try to write about things people don’t even know they want or I at least want to approach common topics in uncommon ways.

Here are some examples:

Do you see how these post are topics that are beyond what people would even realize they want?

You need to do the same thing when you choose the content you create: move beyond just the topics that people say they want.

If you’re wondering how to do this, then listen to what Bok says about this in his last lesson.

3. Determine what they need by focusing on the basic psychological needs and desires we all have.

Bok said, “The editor has, therefore, no means of finding it out aforehand by putting his ear to the ground. Only by the simplest rules of psychology can he edit rightly so that he may lead, and to the average editor of to-day, it is to be feared, psychology is a closed book. His mind is all too often focused on the circulation and advertising, and all too little on the intangibles that will bring to his periodical the results essential in these respects.

In my last post, on ContentMarketingInstitute.com I shared some content marketing lessons from Ben Franklinand I said, “Never forget that technology changes constantly, but in general, people do not change. Their collective desires, needs, and even their idiosyncrasies have all remained much the same throughout the centuries.”

Bok is expressing the same kind of idea here.

The topics that he found to be the most popular were the ones where he focused on these types of collective desires, needs, and idiosyncrasies that are in all of us.

If you want to come up with magnetic content marketing topics, you must do the same.

When you are searching for topics to create content about, make sure to base them on these basic things.

And when you create content make sure to be as creative and intriguing as you can in how you approach and present these topics.

The next time you sit down to come up with ideas for your content marketing topics, then keep Bok’s unique lessons in mind.

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