Speaking with power also creates a sense of accountability and commitment to get the best from yourself and others. Your challenge is to consciously avoid using words that are power killers. These words sap energy and commitment from your interactions, and ultimately, your actions.
First, eliminate these words from your vocabulary:
1. I can’t
5. I don’t think
6. I don’t have the time
8. I’m afraid of
9. I don’t believe
10. It’s impossible.
Omitting these words is not enough. A sports team needs more than just a good defense to win; it also needs a powerful offense. So, mobilize your own offensive assault with the words you choose.
Build positive mental connections and commitment by using these power builders:
1. I can
2. I will
3. Expect the best
5. I know
6. I will make the time
8. I am confident
9. I do believe
10. All things are possible.
The power of your actions is preceded by the power of your words. Speak with power to bring out the best in yourself and others.
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Quality content is the driving force behind lead generation in the B2B world. You need high-octane fuel to power a high-performance machine, and your lead generation machine is no exception.
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White Papers, Guides, Briefs, & More
White papers, and similar collateral such as briefs and guides, are without parallel for both lead acquisition and lead nurturing. Learn more.
emedia can also develop ebooks, in a variety of popular formats for your content marketing plans. One productive way to extend your existing content, for example, is to turn your blog posts into an ebook. Learn more.
Marketers gainfully educate and engage prospects in live, interactive webinars. Later, the recorded version can be promoted to the hilt as lead generation collateral. These multimedia vehicles bring high-value leads as lead acquisition and lead nurturing tools.
emedia can design, set up, and host webinars for you, as well as promote them with lead generation as the goal. Learn more.
Infographics are ideal for simple, graphical presentation of complex ideas and processes, and for visualizing data. Increasingly popular in B2B content marketing, they are perfect, for example, for summarizing surveys used to generate leads. Learn more.
Shorter examples of thought leadership for marketers to use as lead gen collateral, as content for their own online properties, or in a variety of other situations. Learn more.
A World of Content Possibilities
Blog posts, typography videos, white board videos, social media content, and other content types also have their uses in B2B lead generation. The variety is limited only by your content marketing needs.